Introduction
Butterworths 6th annual Advertising Law conference, chaired by Rupert Earle of Bates Wells and Braithwaite LLP is a prestigious conference bringing together an illustrious speaking panel including Shahriar Coupal of the Advertising Standards Authority, Giles Crown of Lewis Silkin LLP and Nick Johnson of Osborne Clark.
In the current economic climate, competition is fierce and consumer needs are constantly changing. Advancements in technology are enabling advertisers to become increasingly inventive with the use of social media and interactive marketing campaigns. With increased creativity come more stringent regulations and advertisers must ensure that their campaigns comply with these regulations.
Following the extension of their remit, the ASA has been regulating online advertising since 1st March 2011. In addition, changes to the CAP and BCAP codes have been seen in practice over the last year. The rapid development of legal and regulatory compliance principles places further pressures on industry professionals.
