Advertising Law

Introduction

The law surrounding advertising and marketing moves at an unbelievable pace and there are a plethora of new codes of practice constantly being introduced. Advertising Law will provide a one-stop shop for all those involved in advertising across a diverse range of industry sectors, giving a strategic look at the latest legislative developments by examining and debating some of the most important new challenges. 
The panel of speakers, all chosen for their knowledge and experience, will debate the most challenging new developments in law and policy, and will examine latest trends in practice - come equipped with key questions and take away concise answers. Read more >>

Benefits

This strategically timed one-day conference will enable you to:

• Hear direct from the Advertising Standards Authority on the latest Codes and regulatory framework
• Examine the very real consequences, for retailers and businesses, of the Unfair Commercial Practices Directive
  
• Debate the challenges of implementing the Audiovisual Media Services Directive
• Study the latest contract agreements and case law relating to celebrities
• Analyse the latest case law relating to comparative advertising, especially the O2 v Hutchison 3G case
• Study the latest challenges relating to prize draws, promotions and competitions
• Discuss the latest trends, law and practice relating to mobile marketing

Who Should Attend

• Advertising, media and IP in-house counsel
• Private practice lawyers
• Barristers
• Marketing managers and directors
• Advertising agencies
• Marketing agencies
• Publishers
• Regulators
• Chief Executive Officers
• Brand owners and sponsorship consultancies